Case Studies

“Working with Exclusively Connect has enabled us to work with other like-minded brands to collaborate on exciting activations which has allowed us to reach demographics that we otherwise may not have had the opportunity to touch on.

Having hosted a member’s networking event at Cliveden we have really appreciated being able to meet with other members and showcase our brand to an affluent audience.”

“I am constantly surprised about new business as a result of Exclusively Connect meetings and the aircraft that we have sold as a result of The Elite London event.”

“Exclusively Connect opened valuable new connections that would take considerable time and effort. Membership fees were recouped in less than two months.”

“Due to the success of The Elite London with new clients and new sales we are doubling our presence and experiential activity at the 2019 show.”

“We’re delighted to be working in partnership with Exclusively Connect, having participated in the Evening of Elegance B2C event at Porsche in 2018, and more recently hosting a B2B networking event at our members club, 67 Pall Mall. We’ve had some really positive feedback from guests of the evening, both new faces and returning friends.

67 Pall Mall have had some serious enquiries regarding both membership and hosting events throughout 2019, including a brilliant connection for a HNW Ladies evening for visiting guests from New York this Summer.“
– Niels Sherry, General Manager of 67 Pall Mall

Exclusively Events were contracted to launch a stunning £7.3m luxury apartment in the Corniche, Albert Embankment.

Built by St. James, part of The Berkeley Group, The Corniche is located on the south side of the River Thames an the apartment in question had stunning views of the river and Houses of Parliament. We collaborated with over 20 luxury brands partners to participate and reach out to their HNW clients. This resulted in over 80 selected guests attending the apartment launch event generating quality enquires for St. James.

As with all car dealerships and groups, the pressure is on to create year on year sales growth and to hit sales targets to achieve bonuses and year end profits.

Mercedes-Benz have always been a premium marque but recent growth and the expansion of the model range has seen the marque develop into a premium mass market brand.

L&L Automotive (our client) owns and operates three Mercedes-Benz dealership groups in Hertfordshire and they wanted to open new routes to market and sell the higher end models with a particular focus on the prestigious AMG range.

Our solution was Lifestyle Marketing and multiple collaborations with other premium and luxury brands (Exclusively Members) across the county. By working with other non-conflicting companies joint marketing projects and multi company lifestyle events have been designed to target the demographic of clients that we are seeking.

To date we have worked with country estates, golf courses, bespoke tailors, high end retailers, watch and jewellery brands, wealth management specialists and companies in the luxury home space and many more to help L&L Automotive connect, collaborate and cross sell to other luxury brands cherished clients.

Results

To date, the Lifestyle Marketing Services that Exclusively have delivered have resulted in many successful partnerships, marketing campaigns and joint events with other luxury brands across Hertfordshire.

And this has translated into sales of more than 150 cars, many from impulse purchases from new affluent clients buying from across the Mercedes-Benz range and importantly uplifting AMG sales.

At Smile Design by Ash there was a problem. Ash has a reputation for outstanding work as one of the leading cosmetic dentists in the UK. The finished smile makeovers he created had a profound effect on their patients, helping them look and feel healthier, happier and younger.

The problem was that Ash was well known in a relatively small area and was not attracting affluent clients from further afield for high-end cosmetic dentistry.

After research and analysis we presented both the cause and the solution to this problem. If you compare dentistry to hairdressing then in the hairdressing business we are aware of high-end salons and perhaps even celebrity stylists. Their world has businesses operating under known brands and different levels of the market much like the car marques in the car industry. In the cosmetic dentistry industry our research soon lead us to understand that we find it hard to distinguish one dentist from another and we tend to go to the local dentist that we were brought up with.

Results

To counter this problem our solution was to start the journey by elevating and differentiating the Smile Design by Ash brand to stand out from the crowd. We developed a new brand positioning statement ‘feel good dentistry’ to reflect not just the quality of work but the emotion that a new smile gives each and every patient and the new brand positioning was soon embedded into all marketing communications.

The brand positioning and subsequent marketing activity has opened up a new pipeline of affluent clients extending the reach of the practice far beyond its previous local area and increased sales as a result. To continue this journey consultations are planned to start from new premises in Harley Street, London soon.

The Porsche Retail Group identified the need to connect and collaborate with other premium lifestyle brands and joined Exclusively to help achieve their objectives.

Results

Through introductions and events we have introduced new buyers to Porsche Retail Group who state that “finding like minded businesses with similar challenges then connecting and collaborating is vital.”

When we first started working with Pulse Cinemas they were a supplier of premium audio visual and home cinema equipment. Now they are the UK’s leader and distributor for the very finest private home cinema brands with probably the most stunning showroom of its kind in Europe.

It’s been an exciting journey and one that we are proud to be associated with. From the time we first me we were on the same page very quickly. On our journey we have been constantly helping to grow Pulse Cinemas creating the brand and building a brand presence that has always punched above it’s weight.

How have we done this? Through partnership and collaborations and Lifestyle Marketing with other luxury brands that like what Pulse Cinemas stand for and want to work with them. To date the partners Pulse Cinemas have worked with have been impressive and range from Mercedes AMG to Bentley and Sunseeker to Sub Zero & Wolf and as Exclusively Membership grows so has the pool of companies for Pulse Cinemas to work with.

Results

Exclusively have been instrumental in creating valuable new business partnerships and leads that have helped grow Pulse Cinemas to where it is today. Of the many marketing collaboration and joint events one example came from holding a luxury car event at the Pulse Cinemas showroom. A guest of the car brand liked what he saw so Pulse Cinemas passed this valuable lead to an authorised dealer and the guest commissioned a stunning Pulse Cinema at his amazing new ski chalet, all within six months of the event!

With the desire to increase sales of premium apartments and penthouses, Berkeley Homes Group became a major sponsor of The Elite London to target an entirely new jet-set lifestyle audience.

Results

A stunning exhibition stand was designed and built in a prime position at the show and as a direct result of participating and sponsoring The Elite London sales in excess of £7.5m were achieved.

As an aircraft manufacturer Cirrus wanted to develop into a lifestyle brand, positioning their aircraft as the link and means for people to travel privately in style.

Working with Cirrus, they joined us a the inaugural Elite London show and every show since to collaborate with over 150 luxury lifestyle brands that have helped the Elite London become the UK’s leading event for people who charter and buy jets, planes and helicopters.

Results

To date, interest that we have helped generate for Cirrus in the UK includes sales to previously unknown prospects and in our short time of operating, The Elite London already equals the established European events that Cirrus attend.

Sub Zero and Wolf have established themselves as the appliance brands of choice with a passion for perfect food.

Our relationship and role with Sub Zero and Wolf is one of expanding awareness for the brand into new territories to generate new sales and through connections and collaborations with other Exclusively Members we have opened valuable new sales channels.

Results
There have been many success stories but to name a few, we managed in four months to do what had been on the wish list for four years and open the door to work with the largest premium property developer in London who has become a valuable new client. We have created similar results in the marine industry and new contacts and partnerships have been effectively established in the luxury home sector.

As the leading art gallery in Hertfordshire and expansion into new territories the gallery has been an Exclusively Member since we started.

Keen to work closely with other companies with an affluent client base we have been instrumental in creating introductions collaborate with other relevant Exclusively Members.

Results

Through our events and introductions, artworks have been sold to private individuals and companies and we recently created an exciting opportunity for Gallery Rouge to launch and manage the Art Club for Brocket Hall members and engage with a valuable new audience at the most impressive country estate in Hertfordshire.

Myriad Security provides an extensive security service for high profile public and private events, tailored specifically to each clients’ needs. Since working with Myriad Security, Exclusively Connect has partnered founder, Chris Dines, with two major British events and has become the official contractor for over 5 years.

Buddha-Bar London has an amazing with reputation offering high end pan-Asian cuisine and cocktails. It was recently voted winner of the Outstanding Achievement at London Club and Bar Awards.

But, just as per every brand and every company not everyone knows or has been to Buddha-Bar. It’s our job not just to market the brand but to invite people to come and experience the brand and seeing and tasting is believing!

Results

To date we hosted an event for over 100 guests at Buddha-Bar and introduced other luxury brands to invite their clients to also experience Buddha-Bar for themselves.

Buddha-Bar participated in The Elite London to target a new jet-set lifestyle audience with great success and plan to do so again at our forthcoming shows